So, you have both your professional and personal goals, as well as deciding on what theme(s) you want to write, and how you’re planning to write, as well as how frequently.
Now you have to seriously consider who you’re writing for and why.
For example, my posts are not really PG-13 friendly, and I write about a wide range of topics that are often NSFW or have heavy trigger and content warnings.
Tip #5: Consider Your Audience
- Who is the audience for this topic? Teens? Adults? Everyone? People with a specific interest in cars or some random, specific shit? For example, I cover a wide range of topics. While half the shit I write probably isn’t safe for work, or tiny humans, it’s also fairly broad.
- Will I be able to cater for this particular audience and produce content for them in the way they will relate to? (Also consider writing a few posts ahead, so you’re more prepared, before you start posting. It’ll help if you find the process slightly overwhelming, but also like things to be neatly organised.)
- Will this topic still be relevant in a few years? More often than not, most bloggers are writing for a purpose. I’ve regularly discussed my blog’s purpose – to help others and raise awareness about topics I think are important. My other purpose is to provide a platform to help me progress as an author. B, from Getting Through Anxiety, follows a similar path – she writes anxiety tips for everyone, and then spends the rest of her time writing novels and short story collections. Rae, from Bookmark Chronicles, frequently writes excellent book reviews (hence the name), as well as raising awareness on topics she finds important (she’s been doing a lot for Black History month in the US).
- When thinking of your theme(s), you need to consider how much you can write about a specific topic. Will it be easy to keep content fresh over the long term? If not, you might need to consider other themes and topics to compensate, to keep your material fresh.
- What can you do to make sure your blog will stand out amongst the competition in your topic area? You’re not the only reviewer, or sex guru, or love relationship guru, or mental health awareness person. What do you need to do to try and make your writing stand out?
- Decide on trigger and content warnings. I personally think they’re definitely advisable, even if it’s relatively generic. Your audience will appreciate the consideration if you’re dealing with heavy topics.
- Communicate with your audience, find out what they like and don’t seem to like about your posts. Make sure it’s a two-way street – if people are engaging with you on their blogs, you should consider doing the same. You don’t need to like every post, but you need to be making an effort with your community.
What about you? Are you a successful blogger? What tips would you like to share in the comment section? I imagine I’m not the only one who would love to read your suggestions!
This week, I think it’d be really awesome to leave a post of yours that’s a favourite, so that people who come here can click on the link you’ve left in the comment section and check out your blog. So please, leave a link to one of your favourite posts that YOU have written, so everyone can check out your fantastic work.
Fuck, I say fantastic a lot. I bet it’s because of 9.
Enjoy your week my lovely kittens.