I haven’t actually had anyone complain about needing more followers since my first (now-deleted) blog, The Melodramatic Confessions of Carla Louise.
That may be because if you’re obtuse enough to whine to me about something like likes or follows – especially if it’s coming from a point of extreme vanity, and has no focus whatsoever on your writing (I’m making a clear distinction here because my point is on insights and how to use them to your advantage) – I’m going to tell you to fuck off.
And please don’t call me out on my language only when I’m disagreeing with you.
I swear all the fucking time, you pumpkin fuckers. So if it’s a problem, call me out when I’m not pissing you off.
Which is basically never, but whatever Karen.
However, I do know from Rae at Bookmark Chronicles that some people get really obsessive with likes, views and follows.
This is not about that, and if you’re one of those people, I suggest you readjust your priorities because writing is not the industry for you.
I’m not kidding. There’s not a huge chance you’ll make a ton of money or become a celebrity or anything from writing, and if that’s your goal, you should just audition for Married At First Sight or some shit, because you’ll get people to follow you and like you that way.
However, I can understand that sometimes you write something that you think is brilliant, and no one likes or even sees it, can sometimes be devastating – especially if you’re pouring your heart and soul into your work.
When I first wrote The Friendship Breakup – my very first piece – I never expected it to be so popular. Part of the reason I wrote it was for me – to provide therapy for something I didn’t understand what or why it was happening – but another part was that everyone I asked about it said the exact same things: The first one being it had happened to them, and it was one of the most devastating things that had ever occurred and the second one being that it was just a friend, and therefore I should get over it.
Both of those things confused me because if everyone had a story, why was no one talking about it?
And more importantly, if everyone had made a big deal about the anguish and heartbreak they’d faced when losing a friend, why were the same people also saying – in the exact same breath – to just ‘get over it’?
So I wrote the piece, and it wasn’t just successful on my blog – it was also republished on a variety of different sites, including Thought Catalog – and I was flooded with comments and questions.
People didn’t just want to know more about my story, they also wanted to share theirs and ask questions.
Mostly, though, people were grateful that it wasn’t just them, that they weren’t alone.
The most common question I was asked by people going through a friendship breakup was a despairing, “What is wrong with me?”
Because of the excellent feedback I received from my initial friendship breakup posts, I started to write more and more, incensed by just how much people wanted them.
But, not every piece touches someone.
And that’s where your insights come into play.
Look at your insights: What posts perform better than others?
Is it the content you’re writing about?
Is it accessible to a wide range of people?
Is it something people are interested in?
And if there are posts that aren’t performing as well, also ask why
Use this information to refine your posts, to help you decide what to post – and, potentially, even what day to post.
Your insights are there to help you.
So use them.